Television and Web TV

New television technologies have made it possible for viewers all over the world who have a personal computer and a fast internet connection to browse and view their favorite TV shows on their computers. New media is gaining ground today since phones are now able to play videos and movie clips and special gadgets like the iPad revolutionize the way we watch TV.

50 years ago, cable TV created a television mania by offering public access to all sorts of digital channels with specialized themes like movie channels, music channels, cooking channels and many more. Today, young adults have the opportunity to watch web TV show created especially for the online environment, thus making the old TV set seem like an anachronism. Still, the TV is still popular today because it is the biggest and most profitable distribution channel for the advertising and marketing industry.

Alternative TV is a new concept that involves interactivity between the viewer and the content. Interactivity means that the viewer should be able to get more information about the things he sees and also be able to send feedback and direct comments. This interaction is possible in the new TV media environment where commercials or e-commercials are more personal. For example, during a web TV show, users can stop a commercial, write down an email address and send a personal feedback. To place an ad in the online environment is much cheaper than on the big TV screen. That is why small businesses like an online book store or an online pharmacy prefer to pay money and be advertised in serialized online TV productions rather than in the classic TV environment. People who want to buy books, clothes, medication or simply buy Viagra can have easy access to the products after they have viewed the commercials because both of them are present in the same environment: the internet. Places to get generic Viagra and Viagra online are everywhere in the online environment today.